What are the 3 elements of an elevator pitch?

We provide companies with time tracking software that has been proven to increase productivity by 20%. No matter how good your promotion proposal is, it's no use unless it ends with a clear and engaging call to action. An elevator pitch is one of the most basic and essential tools in the repertoire of any successful marketer. I think you have what it takes to develop a promotional speech, even if that means spending time in front of a mirror instead of behind the screen of a TV or telephone.

In this edited excerpt, Bly explains how you can quickly create a promotional speech that gets people's attention. An elevator pitch is a short, informal speech with the intention of getting someone to agree with an idea or, basically, do what you want them to do. The idea behind the elevator pitch is to create a brief appeal for your audience that you can capture within the time frame of that elevator trip and with maximum impact. The first thing to do to clarify what business you are in is to consolidate your presentation speech.

In the fast-paced world of business, sometimes the maximum time you can have with a key decision maker can be a few seconds or the duration of an elevator ride. After years of sitting in front of a mirror and repeating this to myself over and over again, my keynote speech has become a vital resource for my business. Before I started sounding as loud as if an elevator pitch were something I could easily think of, I must confess that I stumbled across my words every time someone asked me about Social Curator. We call this elevator pitch because it's quick, memorable and we hope it will help fill the uncomfortable silence guaranteed by traveling in a claustrophobic travel capsule.

By perfect, I mean a presentation speech that concisely communicates the value offered by your product or service in a way that attracts the other person, rather than boring them. The proposal would be relevant in any environment where you have the opportunity to engage in a brief conversation with a key person, such as at a trade show, an event with customers or even at the airport waiting for a flight to board. Unfortunately, most promotion proposals don't work because they're just simple descriptions of roles and job titles, which doesn't generate much more than disinterest and a few yawns.