A good elevator pitch should not last more than a short elevator ride of 20 to 30 seconds, hence its name. It should be interesting, memorable and concise. You should also explain what makes you (or your organization, product, or idea) unique. While elevator throws can range from 20 to 60 seconds, the goal is 30 seconds.
Before giving your proposal, present it to your friends, family and co-workers and ask them to time it for you. An effective elevator argument should not last longer than 30 seconds, just like the time you spend in an elevator. You want your words to be easy to digest, so avoid trying to go too deep into the details, as this can drag out the conversation and lose your potential customer's attention. Your promotional speech may not result in a lengthy conversation the first time or even the fourth time you do it.
After all, the person (s) you're talking to could be perfect for your business or know someone who is. A promotional speech, also known as an elevator speech, can better introduce professionals to your company. What you need to do is develop buyer profiles (representations of your perfect customers) based on market research. Once you've established your buyer profile, personalize your presentation speech to address the pain points and needs of the type of buyer you're talking about.
Writers, sales executives and others have a limited amount of time to publicize their unique selling proposition, so it's essential to have a well-crafted and proven sales pitch. Most companies have a lot of moving parts, but there's no time to tell a long story in a presentation speech. Now that you know the best practices, download HubSpot's eight free ad presentation templates to put your knowledge to work. We asked several professionals to share with us their successful elevator proposals to give them some ideas.
If you're going to be presenting to different types of audiences, you'll want to personalize your presentations accordingly. You should have an effective presentation speech prepared before you need it, since you have very little time to deliver it. The problem with rambling on in a promotion scenario is that you haven't yet earned the interest or attention of the potential customer. The better you know your products and services and your target audience, the more confident you'll be in giving your keynote speech and answering follow-up questions.