What is a good elevator pitch?

A good elevator pitch should not last more than a short elevator ride of 20 to 30 seconds, hence its name. It should be interesting, memorable and concise. You should also explain what makes you (or your organization, product, or idea) unique. An effective elevator argument should not last longer than 30 seconds, just like the time you spend in an elevator.

You want your words to be easy to digest, so avoid trying to go too deep into the details, as this can drag out the conversation and lose your potential customer's attention. Your speech in the elevator should be brief. Restrict your voice to 30 to 60 seconds. You don't need to include all of your work history and career goals.

Your proposal should be a brief summary of who you are and what you do. Again, try to summarize the description of the solution in as few words as possible. You should be able to describe your solution at a high level with just a few sentences or bullet points. When defining the problem you are solving, you should naturally think about the potential customers who have this problem.

To feel more comfortable with an elevator pitch, prepare the basic framework for your own so that you can adapt it to a particular situation later on. Now that you know the best practices, download HubSpot's eight free ad presentation templates to put your knowledge to work. Interviewers usually start with the question: Tell me about yourself, think of your presentation speech as a supercondensed version of your response to that request. The third type of promotional speech we'll discuss is the one you use to describe your business, product or idea to a customer, a stakeholder, or potential venture capital.

In situations like these, you need a brief, easy-to-understand explanation of your company and its products, such as a presentation speech. The problem with rambling on in a promotion scenario is that you haven't yet earned the interest or attention of the potential customer. In the “team” section of your presentation speech, you should explain why you and your business partners are the right team to execute your vision and why your team's skill set is precisely what is needed to lead the company to success. Your keynote speech is as useful at virtual networking events, interviews and professional fairs as it is during in-person meetings.

The elevator speech you need for job interviews is, in essence, the answer to the interview question tell me about yourself. Before you jump into your keynote speech, you'll need to introduce yourself to the person you're talking to. The right elevator pitch example says: “I'm the candidate you've been looking for all your life. If you're looking for work, you can use your keynote speech at job fairs and career fairs, and online in your LinkedIn summary or Twitter bio, for example.

Even if it's a short speech, your promotional speech should be convincing enough to arouse the listener's interest in your idea, organization, or background. You may have the opportunity to give a promotional speech at a virtual career fair, a job interview via Zoom, or during a networking event. Research has shown that there is almost no correlation between the presence of a sales pitch and the final decision of potential stakeholders.