The idea is that you deliver the desired answer before the end of the elevator ride, that is, in less than 30 seconds. At that point, you want to achieve maximum impact and, hopefully, generate an answer, such as the person asking the question asking you for your business card, requesting a follow-up call, or having more information sent to you. The purpose of the elevator pitch is to succinctly communicate key information and achieve the desired effect. In a larger context, your presentation speech provides an essential tool in sales situations, such as trade fairs, conversations with investors and networking events.
References
- https://hr.nih.gov/sites/default/files/public/documents/working-nih/mentoring/pdf/mentee-30-second-elevator-pitch.pdf
- 30 Second Summary: Elevating Your Elevator Speech to a Whole New Level | KBRS (formerly Knightsbridge Robertson Surrette)
- https://www.thebalancemoney.com/elevator-speech-examples-and-writing-tips-2061976
Related Posts
What is a good elevator pitch?
A good elevator pitch should not last more than a short elevator ride of 20 to 30 seconds, hence its name. It should be interesting, memorable and concise.
What should an elevator pitch not include?
Have a clear understanding of what your company is doing. What are the company's mission and objectives for your product or service? Include a section in your presentation introducing the company.
What are the 4 parts of an elevator pitch?
Delivering an effective presentation speech is quite a challenge. You'll probably need several tries before you find one that actually works.
What should a 60 second pitch say?
Keep your elevator speech short and sweet, with the goal of getting your message across in 60 seconds or less. Say who you are, what you do and what you want to achieve.
